Clutter Cleaner & Matt Paxton
dual websites create synergy for both services & the celebrity.
Clutter Cleaner not only keeps their customers organized, but knows the power of keeping their website fresh and new. When we first started working with them, we redesigned their logo and website to help illustrate their full range of services. But as their business has boomed, their focus has expanded. Our redesigned site features founder Matt Paxton and promotes the full range of projects, big to small, as well as his growing line of merchandise and educational materials. The headline helps drive home the range of offerings, while a panoramic image features the capable crew in action. To generate traffic and create clarity, we developed a sister blog site, “5 Decisions Away,” whose posts and podcasts promote Matt’s book and public speaking. The linked sites create synergy for both the service and the celebrity, and provide powerful channels to promote branded merchandise. Sounds like a win-win to us.