Lutheran Family Services
clarified brand resonates with community — and donors.
Lutheran Family Services of Virginia has experienced tremendous growth in the past decade, moving beyond traditional adoption and foster care to offer a full spectrum of family services from infancy to old age. They approached 93 Octane about updating their brand to reflect this new reality. 93 Octane created a new logo and identity system that creates a consistent, positive visual message around the theme: “promise, restored.” The colorful new identity was rolled out through a new corporate identity system, a large format brochure, pocket folder, and newsletter template.
Already the new brand is making a huge impact. Marketing Director, Carole Todd, reports that newsletter donations are up 50% over the previous issue!