hatching a brand that lets expectations soar.
An outdated understanding of Saint Francis Home left them out of the senior-care conversation. A brand update helped the assisted living community find its voice.
positioning a local start-up to go long. way long.
When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.
generating buzz for a high-powered rebrand.
A name change necessitated an update to a performing arts center’s brand. We took the opportunity to position it in a whole new light.