Hatching a brand that sets expectations free to soar. Maymont, a 100-acre estate on the James River, was a well-loved, but much-misunderstood organization. 93 Octane set out to fix that. Saint Francis
Positioning a local start-up to go long. Way long. When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.
Generating buzz for a high-powered rebrand. A name change necessitated an update to a performing arts center’s brand. We took the opportunity to position it in a whole new light.
Maymont’s Rebrand Maymont, a 100-acre estate on the James River, was a well-loved, but much-misunderstood organization. 93 Octane set out to fix that.