positioning a local start-up to go long. way long. When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.
generating buzz for a high-powered rebrand. A name change necessitated an update to a performing arts center’s brand. We took the opportunity to position it in a whole new light.