delivering on the promise
of a faster future.
All Points Broadband makes life better by bringing high-speed internet to underserved areas. But a confusing and visually complicated website left prospects unconvinced.
All Points Broadband has been providing high-speed internet to rural communities for years. But as fiber technology took off and service areas expanded, their website hadn’t kept up. A hodge-podge of designs, visuals and URLs failed to deliver a cohesive brand promise, with the site often raising more questions than it answered.
our solution
We set out to build a new site from scratch. Careful analysis the current site’s user trends to preserve its strongest attributes. A reorganized site map and renamed navigation created an intuitive visitor experience. Consolidated URLs maximized SEO opportunities. And an updated user journey map ensured that visitors reached their destination efficiently.
clear
Charts and informative infographics throughout make choosing a service or internet plan simple and straightforward.
convincing
Humanizing visuals demonstrate real-world benefits and highlight the value of All Points’ products over those of their competitors.
intelligent
An interactive support feature gives users a powerful self-help tool and reduces the load on support technicians.
To succeed, we had to demonstrate the modern, streamlined experience they promised customers — while delivering it over the customer’s existing technology. We think we did it.
see more