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Positioning a local start-up to go long. Way long.

When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.

Generating buzz for a high-powered rebrand.

A name change necessitated an update to a performing arts center’s brand. We took the opportunity to position it in a whole new light.

Inspiring a community to take a stand.

St. Joesph’s Villa was founded on the generosity of a single benefactor. But meeting the needs of future generations would require a whole new community of support.