brand positioning

Streamlined website helps customers bypass the noise and move straight. forward.

Fahrenheit Advisors’ verbose site and extensive service offerings threatened to overwhelm potential customers. A reimagined web presence made their value position crystal-clear.

Positioning a local start-up to go long. Way long.

When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.

Generating buzz for a high-powered rebrand.

A name change necessitated an update to a performing arts center’s brand. We took the opportunity to position it in a whole new light.

Inspiring a community to take a stand.

St. Joesph’s Villa was founded on the generosity of a single benefactor. But meeting the needs of future generations would require a whole new community of support.

Logo Library

Logos we've created. Brands we've helped grow.

Maymont’s Rebrand

Maymont, a 100-acre estate on the James River, was a well-loved, but much-misunderstood organization. 93 Octane set out to fix that.