Fahrenheit Advisors’ verbose site and extensive service offerings threatened to overwhelm potential customers. A reimagined web presence made their value position crystal-clear.
When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.
YWAM is known for offering young people a non-traditional alternative to training and ministry. Its informal structure made it easy for people to try out different courses but also contributed to wide fluctuations in enrollment.
After years of hit-or-miss efforts to support charitable giving with churches, Virginia Baptist Foundation decided there had to be a better way. But this sensitive subject required a creative approach.