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Positioning A Local Start-up To Go Long. Way Long.

Positioning a local start-up to go long. Way long.

When "Hoarders" star Matt Paxton started Legacy Navigator in 2016, he had no idea how popular the estate transition service would become. But a nationwide expansion would trigger trademark conflicts that required him to rethink the name.
Maymont’s Rebrand

Maymont’s Rebrand

Maymont, a 100-acre estate on the James River, was a well-loved, but much-misunderstood organization. 93 Octane set out to fix that.
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